Responsive Web Design And Its Importance


Mobile devices are taking over Internet surfing and this becomes increasingly obviously as people are using mobile devices such as tablets and smartphones for everyday tasks more often. However, this is not only limited to surfing.  Mobiles are also being used for checking emails, browsing social media outlets and online shopping.

Because of the steady rise in the use of mobile Internet, it becomes very important for your site to be mobile-friendly. This usually is not a great concern if you have one website for desktop devices and another tailor-made to serve the needs of mobile users. You should, however, at least consider having a single website that displays your content equally well of all types of devices from mobile phones to wide screen devices such as stationary PCs and even TVs.

The design that accounts for all types of devices users may be using is called responsive web design.

But what exactly is responsive design?

When a website uses responsive design, all its content such as text, images and videos display equally well on all screen widths and scale proportionately on all devices. If a user accesses the content of a website through their desktop pc, the content displays at full width. However, when a smartphone or another device with small screen is used to display the same content, the website automatically rearranges all elements on screen to account for the new screen width.

Having a responsive website design ensures that your website displays content equally well on all types of devices irrespective of how wide the screen is.

You should also learn the other reasons for making a switch to responsive website design if you are not already using one.

The use of mobile devices is on the rise

Although there are many businesses that haven’t made the transition to responsive design yet, they should examine the following statisctics from Smart Insights. It could convince them of the importance of mobile usage and why it is enjoying an explosive growth.

– Some sort of mobile device is being used in more than twenty per cent of all Google searches.

– More than half of all local searches during 2012 were conducted through a mobile device.

– A quarter of all Internet enthusiasts in the US access the web only via a mobile device.

– Desktop usage is expected to overtake mobile Internet usage in 2014.

– The number of mobile phones in the world is 4 billion, and out of this number the smartphones are 1.08 billion.

Google recommends responsive design

The search market share of the company stood at 67 per cent in 2013. This alone makes it the most popular search engine in existence and if it recommends websites with responsive design, you should better heed this advice.  To get responsive web design services, you can hire a professional web design company.

But why is responsive design preferred by Google? The reason behind this is that Google prefers to bot crawl a single HTML for all types of devices, and with responsive design your site has only one URL. Businesses that have a desktop and a mobile site at the same time have different HTML and different URL for each one. This means that Google will have to consider the multiple versions of the same website and crawl and indexed these separately.

Having a single site and URL address for all types of devices also means that users with engage with and share content more easily. This stems from the fact that when someone shares a website for mobile devices in a social network and some of their friends views the same site on his desktop device, he will be presented with less than optimal version of the site. It leads to bad user experience.

Responsive design results in better conversion rates

Apart from all the benefits associated with online searches and making users happier, sites using responsive design increase conversion rates from all users using mobile devices. The reason behind this is that if a website is not displaying content properly on tablet and mobile devices, users will avoid it. And the fact is that as many as 69% of all tablet users made a purchase via their device during the last 30 days, according to a recently conducted research.

Many webmasters are already aware that if a user is required to do extra work to complete a purchase, he is less likely to convert.

Better experience for the end user

Although we have already briefly touched on this subject, it is worth nothing once more that responsive design leads to better experience for website visitors. One such example is the fact that users are not required to zoom, scroll or shrink content on screen. All this is already done for them and all text and images automatically adjust to the correct screen width of the particular devices the visitor is using to access the website with. This creates so much convenience that people are more likely to return to your site and navigate its content for more information and offers.

There are also other statistics that illustrate well why user experience is of such big importance. The Google’s Think Insights on Mobile states that when someone accesses your mobile site and becomes frustrated because of being unable to immediately find the content they are looking for, there is a more than 60 per cent probability that they will try another website for the same information. In contrast, when a user has a positive experience on your mobile site, he or she will be much more inclined to use a service or make a purchase. Additionally, some 48 per cent of all users claimed to Google that a sign that a company doesn’t have a website optimized for mobile devices is an indication that they do not care much for their business or their clients.

Striving for better user experience is also beneficial for your clients as it will be easier for them to reach you and complain. If you allow people to easily complain to you about your services and products, they are less likely to use social media for the very same purpose.

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