So, Google just dropped a ton of AI updates at their Marketing Live 2025 event. If you’re a photographer thinking, “Great, more tech stuff to ignore,” hold on. This isn’t just for the big agencies with teams of marketers. It’s for you – the solo photographer juggling shoots, edits, and trying to get noticed online.
Let’s break it down.
AI is taking over (but in a good way)
Google’s making big moves with AI, integrating it into everything from search to ads. They’ve introduced “AI Mode” in Search, which means users get AI-generated summaries instead of just links. Ads are now showing up in these summaries, giving businesses a new way to reach potential clients.
What this means for you:
- Your website content needs to be clear and helpful. AI will pull from it to create summaries.
- Your images should be optimised with proper alt text and descriptions. Visual search is becoming more prevalent.
- Consider running Google Ads. With AI, it’s easier to set up and manage campaigns.
Performance Max Campaigns Are Smarter
Google’s Performance Max campaigns are now more automated. You set a goal (like getting more bookings), and AI handles the rest – creating ads, choosing where they show up, and optimizing for conversions.
Why this matters:
- You don’t need to be a marketing expert to run effective ads.
- AI will test different ad creatives and placements to find what works best.
- You can focus more on your photography and less on ad management.
Search Is Changing
With AI-generated summaries in search results, users might not click through to your website unless your content stands out.
Action steps:
- Update your website copy to be engaging and informative.
- Regularly add blog posts that answer common client questions.
- Ensure your site loads quickly and is mobile-friendly.
Visual Search Is the New Frontier
Google Lens and other visual search tools are gaining popularity. Users can search using images, and Google will show similar results.
Tips:
- Use descriptive file names for your images (e.g., “wedding-photo-london.jpg”).
- Add alt text that accurately describes the image.
- Include images in your blog posts and service pages.
My Thoughts
AI is here to stay, and it’s changing how potential clients find and interact with your photography business. By embracing these changes and optimising your online presence, you can stay ahead of the curve.
Need help navigating these updates? Join the wplove community, where we break down tech jargon into actionable steps for photographers.
